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Cisco Prioritizes Brand Safety, Withdraws Ads from Youtube
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Cisco Systems (CSCO - Free Report) recently removed all online advertorials from Alphabet’s (GOOGL - Free Report) YouTube platform. However, the company continues to leverage the platform for its video content.
It’s All Very, Very Confusing
There has been considerable confusion on part of Cisco’s stand regarding how much concerned it remains with the functioning of the platform related to hate content.
Per Reuters, in an initial statement, the company’s blog had lashed out at the platform. The earlier statement which has now been taken off read, "At Cisco, we would rather not wait for something bad to happen. While Google and Facebook have made some strides to combat the issue, at this time we have pulled all online advertising from YouTube until the platform has met our standards."
Currently, the news blog is comparatively on a lighter note, however emphasizing its brand image concerns stating, “At Cisco, we would rather not wait for something bad to happen. We are working closely with all of our media partners to ensure that Cisco’s online advertising meets our stringent standards. We only advertise where those standards are met and where we can ensure inappropriate content is not shared.”
Notably, Google which owns YouTube platform is partnering advertisers to make relevant changes.
YouTube Forgets Promise, Irks Cisco
Per a recent article on TechCrunch, YouTube failed to deliver it’s year-ago promise of managing hateful ad content. Per a CNN article published last month Cisco was mentioned as one of brands apart from Amazon, Netflix (NFLX - Free Report) , LinkedIn, Facebook , to mention a few, that advertised on the platform against offensive content.
We believe, Cisco’s strong step to prioritize its brand image is prophesying an AI future which is unbiased. The platforms which earn considerable revenues by streaming ads need to manage their content responsibly. The required changes must be made on an urgent note.
Notably, Cisco boasts a 16th position on the Interbrand Top 100 Global Brands list.
It's hard to believe, even for us at Zacks. But while the market gained +21.9% in 2017, our top stock-picking screens have returned +115.0%, +109.3%, +104.9%, +98.6%, and +67.1%.
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Cisco Prioritizes Brand Safety, Withdraws Ads from Youtube
Cisco Systems (CSCO - Free Report) recently removed all online advertorials from Alphabet’s (GOOGL - Free Report) YouTube platform. However, the company continues to leverage the platform for its video content.
It’s All Very, Very Confusing
There has been considerable confusion on part of Cisco’s stand regarding how much concerned it remains with the functioning of the platform related to hate content.
Per Reuters, in an initial statement, the company’s blog had lashed out at the platform. The earlier statement which has now been taken off read, "At Cisco, we would rather not wait for something bad to happen. While Google and Facebook have made some strides to combat the issue, at this time we have pulled all online advertising from YouTube until the platform has met our standards."
Currently, the news blog is comparatively on a lighter note, however emphasizing its brand image concerns stating, “At Cisco, we would rather not wait for something bad to happen. We are working closely with all of our media partners to ensure that Cisco’s online advertising meets our stringent standards. We only advertise where those standards are met and where we can ensure inappropriate content is not shared.”
Notably, Google which owns YouTube platform is partnering advertisers to make relevant changes.
YouTube Forgets Promise, Irks Cisco
Per a recent article on TechCrunch, YouTube failed to deliver it’s year-ago promise of managing hateful ad content. Per a CNN article published last month Cisco was mentioned as one of brands apart from Amazon, Netflix (NFLX - Free Report) , LinkedIn, Facebook , to mention a few, that advertised on the platform against offensive content.
We believe, Cisco’s strong step to prioritize its brand image is prophesying an AI future which is unbiased. The platforms which earn considerable revenues by streaming ads need to manage their content responsibly. The required changes must be made on an urgent note.
Notably, Cisco boasts a 16th position on the Interbrand Top 100 Global Brands list.
Cisco has a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.
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And this outperformance has not just been a recent phenomenon. Over the years it has been remarkably consistent. From 2000 - 2017, the composite yearly average gain for these strategies has beaten the market more than 19X over. Maybe even more remarkable is the fact that we're willing to share their latest stocks with you without cost or obligation.
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